Combatting Metal Theft - SP Energy Networks

SP Energy Networks launched its 'Copped It' advertising campaign late last year in response to the worrying number of thefts and attempted thefts of metal from electricity substations.

Since January 2011 we have experienced more than 1500 individual instances of copper theft, which have put hundreds of thousands of nearby residents in potential danger.
Referencing the public safety adverts of the 70's and 80's, our 'Copped It' campaign attempted to illustrate the very real safety threats that are caused by mindless criminal activity in and around its substations and power lines.