ScottishPower has launched a new UK-wide print advertising campaign with Newhaven to help highlight the company’s many commitments to its customers and its ongoing investment sustainable energy solutions for the future.
The ‘World of Difference’ campaign will feature a range of creative executions which demonstrate a number of key strategic initiatives that have been developed. The print adverts will give an overview of each initiative and link customers to a micro-site at www.scottishpower.co.uk/worldofdifference which will give further information on ScottishPower’s work.
Jim Paterson, UK Marketing Director at ScottishPower, said: “Over the last year at ScottishPower we have renewed our focus to deliver the best customer service possible and have launched a range of new customer initiatives, such as our tariff check scheme, which has encouraged more than 20,000 customers to switch to a cheaper tariff.
“We have also announced billions of pounds of investment in renewable energy developments and in upgrading the electricity network, creating hundreds of jobs. Our new campaign will reflect the positive work that has been going on at ScottishPower. It will focus on our customer work, our innovation and our environmental commitments.”
Jonathan Shinton Director of Newhaven, said: “The facts speak for themselves in this campaign. We are delighted to have been able to tell these positive stories as part of our long and successful working relationship with ScottishPower.”
Media Information: Paul Ferguson, 0141 614 4535 / 07702 665 924