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Dog Digital Takes The Lead As ScottishPower Refreshes Customer Website


ScottishPower has completely revamped its customer facing website,, following the completion of a six month project led by Glasgow-based agency Dog Digital - one of the UK's leading digital consultancies.

As well as a full visual refresh, the site has been updated to include a range of new service tools aimed at enhancing customer experience and reinforcing ScottishPower’s position as market leader for online customer satisfaction*.

New features include a facility for website visitors to arrange a call-back from a customer service agent skilled to deal with their particular enquiry at a convenient time. The company’s virtual assistant ‘Katie’ has also been upgraded to help deal with a wider range of enquiries and new video content has been devised to provide information on the top 5 customer issues.

Gerry Magee, Head of Marketing at ScottishPower, said: “ScottishPower has been the leading online provider in the UK energy market for the last 4 years, but we constantly strive to improve the service we offer customers and ensure that our web facilities remain ahead of the rest.

“The way in which users interact with our website continually evolves, and we have listened closely to their feedback when designing the new site. The updated layout and the additional features will make it easier for users to get the information or service that they need and we believe it improves our overall customer service offering.”

Notes to Editors:

  • ScottishPower has been consistently awarded the 'Best Online Services Award' in the annual uSwitch customer satisfaction survey since October 2006
  • The full website can be viewed at

Media Information: Paul Ferguson, 0141 566 4515 / 07702 665 924