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ScottishPower Launches New Interactive Green Website

04/12/2008

ScottishPower has launched a new interactive website that has been designed to offer a complete guide to energy efficiency in the home and provide helpful tips and advice for people who want to reduce their energy consumption and carbon footprint. The site - www.scottishpowergreen.co.uk – was developed by Lewis Creative Consultants.

One of the main features of the site is a virtual tour of a typical house with energy saving tips and advice for every room. The average person can save up to £270 per year on their energy bills by taking simple steps to reduce their consumption.* Tips range from how to make simple every day savings around your home to larger measures such as types of insulation you should consider.

Users are also encouraged to answer a set of questions in order to receive a unique home energy rating. This allows users to see the cost of any wasted energy and to identify areas where improvements can be made.

Another feature of the site is a link to a tool that allows users to calculate their CO2 footprint. The calculator shows users how much carbon their daily activities produce, and suggests simple ways to reduce their impact.

Visitors to the site will be kept up-to-date with ScottishPower’s green news, activities, and details of the company’s specially tailored green products will also be available. A section has also been created that gives information about the ScottishPower Green Energy Trust. The Trust is an independently registered charity, helping to fund community-based renewable energy projects all over the UK. Links and useful information is provided for those who are keen to learn more.

Robbie Parish, Head of Ecommerce at Scottish Power, said: “We wanted the new website to be informative, fun to use and easy to navigate. The interactive features like the C02 calculator give visitors a unique experience, and we hope that users will be able to take this information and make positive decisions about their energy usage.

“ScottishPower and our sister company ScottishPower Renewables  are committed to producing more energy from renewable sources, helping to meet the targets set by the Government and the European Union. As part of the Iberdrola Group we are the biggest developer of wind energy in the world. The website will play a key role in keeping users informed with green news from our company as well as providing details about our green products and support that we can offer to community based renewable energy projects.”

The site has been branded in-line with ScottishPower’s new corporate identity, and compliments the company’s new advertising campaign which focuses on their commitment to developing energy from renewable sources.

*Based on the average annual savings figures by the Energy Savings Trust www.est.org.uk

Media Information: Paul Ferguson 0141 566 4515

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