ScottishPower wins Behaviour Change Campaign of the Year award at the 2025 UK Green Business Awards
ScottishPower’s “Half Price Weekends” initiative has won the Behaviour Change Campaign of the Year Award at the 2025 UK Green Business Awards at The Brewery in London.
Customers of the leading green energy company who’ve shifted their energy usage to off-peak times have shaved almost £4 million from their energy bills since the supplier launched its ‘half price electricity at weekends’ initiative in November last year.
Over 350,000 smart meter customers have already signed up to the programme, which sees ScottishPower offer its customers half price electricity every Saturday and Sunday between 11am and 4pm.
ScottishPower is currently the only energy supplier in the UK to offer its customers the discounted rate over both weekend days, promoting more sustainable energy use as well as cheaper energy.
80% of customers participating in the programme have changed their habits by saving tasks such as their washing and cooking to the weekend and almost half (47%) are confident they’ve reduced their electricity use during peak times. This is making a real difference to how and when customers use energy.
Andrew Ward, Chief Executive of ScottishPower’s Customer Business, said: “Our Half Price Weekends initiative is not only helping our customers’ pockets, it’s also raising awareness of the benefits of moving electricity usage to times when there’s more renewable energy available on the grid.
“This award recognises how we’ve listened to customers and responded by designing an innovative way for them to maximise savings around their lifestyle, whilst helping reduce carbon emissions.”
The campaign stood out among a competitive field for its innovative approach to flexibility in energy management which not only saves consumers money but helps reduce pressure on the electricity grid during peak weekday hours.
ScottishPower’s win highlights its commitment to a greener future and reinforces its position as a leader in the UK’s clean energy transformation. Its campaign has offered clarity, scalability, and tangible environmental impact, exemplifying how strategic incentives can drive meaningful change in consumer behaviour.