ScottishPower has been recognised for its outstanding marketing achievements at the prestigious 2025 Marketing Society Star Awards in Glasgow, with nominations across multiple categories and several major wins.
The accolades reflect a hugely successful year for the corporate and customer marketing teams in the company, alongside agency partners including The Union, Carat and Stripe Communications.
The Star Awards, a cornerstone of the Marketing Society’s calendar in both Scotland and London, celebrate innovation, creativity, and excellence in marketing.
This year’s theme, ‘Steal the Limelight’, invited marketers and storytellers to showcase work that has captivated audiences and sparked meaningful conversations.
ScottishPower was shortlisted in several key categories, underscoring the breadth and impact of its marketing initiatives across the group. They were;
Brand Development – Group Brand Campaign
Dodgem ‘The Journey’ Campaign – Shortlisted
Powering a better future, quicker: How marketing helped reassert ScottishPower as a positive force.
Integrated Marketing Campaign
Half Price Weekends – Silver Award
Flipping the Switch: Sparking trust with Half-Price Weekends
Design
Bruce the Butterfly – Silver Award
From the cocoon to the crown
Retail & Hospitality
Half Price Weekends – Gold Award
Flipping the Switch: Sparking trust with Half-Price Weekends
Star Marketing Team of the Year – Shortlisted
Inspirational Marketing Leader of the Year
Julie Keough, Brand and Reputation Director – Winner
Julie Keough, ScottishPower’s Brand and Reputation Director was among the winners. She said: “These recognitions are a testament to the creativity, collaboration, and commitment of our marketing teams.
“We’re proud to be part of a vibrant marketing community that continues to push boundaries and deliver meaningful impact.
“The awards not only celebrate individual and team excellence but also reinforce ScottishPower’s role as a forward-thinking and innovative energy company committed to a sustainable future.”